Skip to main content

The Return of E3

By April 23, 2021News3 min read

After taking a break from the public event last year, E3 is returning this summer in full force. The Electronics Entertainment Expo (E3) is a celebration of gaming that takes places at the beginning of the summer each year, dating all the way back to 1995. However, after the coronavirus last year and the rise of digital presentations from many major companies, many thought that the end of the expo was upon us. 

E3 is back, however, and is looking to be just as exciting as ever. The lineup of publishers is a strong one at that, too. Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games and Koch Media will participate in the event, which will run from June 12-15.

Many gamers from around the world flock to the convention center for this event each year, however due to the coronavirus, things look a bit different. While the lineup is looking to be similar to years prior, there will be no in person event, and everything will be streamed digitally. While this does make sense for the times we are in, it may cause some troubles in terms of profitability for the company as well as excitement levels for the event overall.

E3 has always been an exciting time for those in the gaming world, as it marks a slew of announcements, demos, and games being shown to come in the future. It is a demonstration of the latest technology, the innovation in gaming, and the future of the industry as a whole. This year will be no different, even though it is digital. Most publishers have an individual presentation in the event, sure to be littered with games and announcements for the masses to look forward too.

There is one major publisher that will be skipping out however, being Sony. In 2019, Sony also skipped out on E3, opting for a digital standalone event to market their product, which seemed to work well enough for them to do it again. This made many think that digital presentations were the future and that E3 was dying, but that seems not to be the case, as it is back in full force even with the pandemic. 

E3 has also joined forces with many media franchises to make this year’s event have a global reach, attempting to expand the realm of the gaming world beyond those closely involved with it.

If you would like to watch E3, or stay up to date with the announcements, be sure to follow the official account on twitter.

Silas Bales

Silas Bales is a junior journalism major at the University of Oklahoma. Along with being a writer for OU Esports and the OU Daily, Silas enjoys playing games, hanging out with friends, watching movies, and Dr. Pepper. His passion for esports came from his love of the game, Super Smash Brothers, which he has been playing competitively for 2 years.

Leave a Reply