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The Missing Link Between Rap Music and Esports?

By September 16, 2020News3 min read

It seems like the line between professional gaming and traditional pop culture it getting blurred each and every day. Matches being shown on ESPN, sports bars hosting watch parties, and even esports gaining a more mainstream audience, it’s no surprise that big names are wanting to jump in on the growing opportunities.

Earlier this summer, David Beckham announced a global launch for Guild Esports, a company that is dedicated to identifying and training the next big talent. While Guild Esports is a UK based academy, big names are rushing to participate even closer to home.

They’re even coming as close as our backyard.

August 28th, rapper Post Malone announced on Twitter that he is now part-owner of Envy Gaming, headquartered in Dallas Texas.

Envy Gaming, Inc. is the owner and operator of global esports franchise Team Envy, the Dallas Fuel team in the Overwatch League, the Dallas Empire team in the Call of Duty League, and a founding member of Flashpoint, a professional tournament series for competitive CS:GO.

“I grew up in Texas and I’ve been gaming my whole life, so this just really felt right,” said Malone, a Grapevine Texas native, in a statement. “I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”

As far as his role in Envy Gaming, Adam Rymer, CEO, said, “In the short-term, we want him to feel like an owner of the teams and organization, which is what he’s bought into. That means making sure he’s in the loop on the big initiatives Envy has coming up in the next few months. We want to bring his world and our world closer together as time goes on, and figure out the ways that feel right for him and his fans to be involved.”

To celebrate the announcement, Envy Gaming released a limited run of Post Malone x Envy Gaming merch. Unfortunately, the launch only lasted the week of the announcement but is a strong determinate of what’s to come from the brand and their new co-owner.

Post Malone is no stranger to the entertainment side of gaming. Malone regularly played PUBG on his personal channel, and more recently, collaborates with the brand HyperX, on their Twitch channel to promote their newest line of headsets.

While Envy Gaming hasn’t announced their full plans to utilize Post Malone, it’s no secret that the esports scene, and especially native Envy Gaming fans, is excited to see one of our favorite rappers be involved in the scene.

To keep up with all of the latest news covering Envy Gaming, check their website:

Bailey Brown

Bailey is an advertising major, nonprofit studies minor in her third year at the University of Oklahoma. She was given her first gaming device at the age of 9 and hasn't put it down since. She enjoys the exploration and puzzle solving of The Legend of Zelda and claims she can "beat anyone" in Mario Kart or Super Smash Brothers. Follow her on Twitter @MissBaileyKay

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